Vinnu Deshetty Founder, Event ROI Coach Vinnu Deshetty is the founder of Event ROI Coach, where she helps associations optimize their event tech stacks, strengthen data strategy, and design more impactful event experiences. With nearly 30 years in the meetings and events industry, Vinnu’s path into technology began as an “accidental techie,” discovering that listening,…
Gretchen Steenstra Vice President, Client Strategy Gretchen Steenstra is a founding member and current board member of AWTC and the Vice President of Client Strategy at Delcor, where she advises associations on technology strategy and complex AMS selections. She began her career in associations by chance and grew into a trusted bridge between business leaders…
Laura Sparks Director of Marketing and Communications, ASA Laura Sparks directs marketing and communications at the American Society of Appraisers, where she champions curiosity as a superpower and works to position marketing as a strategic driver rather than just a promotional tool. Her unconventional path took her from an opera degree and journalism background through…
Carolyn Hook Membership Outreach & Database Manager, NASTT Carolyn Hook leads membership strategy, engagement, and AMS management at the North American Society for Trenchless Technology, helping connect and support members in a fully remote organization. She discovered association work early in her career through an unexpected internship and grew into senior membership leadership roles by…
Kelsey Casselbury, CDMP Director, B2C Content, SHRM Kelsey Casselbury is the Director of B2C Content at SHRM, where she leads a 13-person team producing news, newsletters, and podcasts for HR professionals. With a journalism and editorial background, she has spent over a decade in associations, including the School Nutrition Association, where she helped lead an…
Terri Herrmann Chief Marketing Officer, Forj Terri Herrmann is the Chief Marketing Officer at FORGE, a SaaS company serving associations with a modern, member-centric platform that integrates learning and community. New to the association world, she is passionate about helping organizations solve problems through thoughtful marketing and about empowering professionals through her keynote, Be the…
Heather Hughes, PMP Senior Event Marketing Manager, Togetherwork Heather Hughes is the Senior Events Marketing Manager at TogetherWork, where she oversees trade shows, user conferences, and event marketing for ProTech and Fonteva. She takes pride in helping launch the Association Platform Power Conference, a learning-focused event that brings customers and thought leaders together. Heather values…
Cynthia De Jesus Senior Account Executive, HighRoad Solutions Cynthia DeJesus is a long-time association professional who now works at High Road Solutions, helping associations implement HubSpot integrations and improve their marketing efforts. After beginning her career in government contracting and later transitioning into sales, she discovered a passion for connecting people with the solutions they…
Kimberlee Berry Vice President of Membership NABA INC. Kimberly Berry is the Vice President of Membership at NABA, Inc., where she helps empower Black business leaders through education and professional advancement. She entered the association world unexpectedly as a temp but quickly discovered a passion for programs that elevate overlooked professionals and create meaningful impact….
Amber Worthen CEO Email Maven Amber Worthen is the founder and CEO of Email Maven, where she helps associations create effective, data-driven email communications. With roots in governance and marketing at the American Physical Therapy Association, she brings deep association experience and a passion for collaborative, member-focused campaigns. As a member of AWTC’s Marketing Committee,…