Tirrah Switzer

VP of Product Marketing
Momentive Software
Tirrah Switzer is a product marketing enthusiast, engrossed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the VP Product Marketing with Momentive Software, formerly Community Brands. In this role, she oversees messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products serving member-based organizations and nonprofits. She is the co-author of 10 research studies on member engagement and loyalty and association digital evolution trends. She serves as a member of the ASAE Research Foundation Research Committee. When she isn’t fixated on industry and technology trends, Tirrah enjoys Dolly Parton, true crime, and travel.