Laura Sparks

International Economic Development Council

Laura Sparks is a communications and digital marketing leader recognized for driving impactful, data-driven campaigns and fostering innovation. She currently serves as Chair of the ASAE Marketing Professionals Advisory Council and frequently speaks on multi-channel marketing strategies, with a focus on member-centric, sales-forward approaches and the importance of breaking down organizational silos. Laura is passionate about leveraging data through deep segmentation to develop innovative initiatives that enhance the member journey, reduce acquisition costs, boost engagement, and generate revenue. In her free time, she enjoys running, traveling, volunteering, singing, and having fun with her kids.