From Analytics to Action: Making Data Work in the Boardroom
You have the numbers. You understand the trends. But when it's time to present to your board or leadership team, something gets lost in translation, and the decisions you know need to happen don't happen.
This panel brings together technology leaders in associations who've learned to close that gap. They'll share how they turned dashboards and member analytics into narratives that grab leadership's attention, building credibility, driving investment, and advancing their organizations and careers through the power of data storytelling.
Attendees will walk away knowing how to frame data around board decisions, build a repeatable narrative structure, translate tech metrics into business outcomes, and use data fluency to grow their influence and careers.
Panelists
Jane Nassiri
GrowthZone
Jane leads customer success at GrowthZone, driving initiatives that deepen engagement and deliver value for GrowthZone customers. With extensive leadership experience—from operational management to account strategy—she’s known for building customer‑centric processes and aligning teams around retention, growth, and mission impact.
Jane is the youngest of 6 kids…which basically means she grew up with 5 free life coaches.
Rhoni Rakos, AAiP
Ellipsis Partners
As Vice President of Strategy and Growth at Ellipsis Partners, Rhoni helps associations and nonprofits identify goals and develop innovative, customized strategies for accomplishing them in the digital age. She focuses on data-driven decision-making and a user-centered approach to digital strategy, with expertise in UX, CX, user research, and technology strategy/road mapping. Rhoni is passionate about the association community and its ability to affect positive change. She is dedicated to implementing strategies that improve member experiences, demonstrate value, and maximize organizational impact through the power of tech. Rhoni has volunteered with AWTC as the Programming Committee chair, with ASAE on the Technology Professional Advisory Council, and serves on the advisory council for Days End Horse Farm Rescue.
Shaun Holloway
American Motorcyclist Association
Shaun Holloway is a business and digital strategy professional thriving at the intersection of technology, marketing, and service. He serves as an organizational linchpin in transforming the engagement experience through technology and business intelligence, while creating and enhancing constituent value.
Shaun is the Director of Information Technology at the American Motorcyclist Association (AMA) and earned a Master of Business Administration degree with emphasis in web marketing and sales and a Bachelor of Business Administration degree majoring in marketing and strategic leadership from Ohio University.
Kelsey Casselbury
Society of Nuclear Medicine and Molecular Imaging
Kelsey Casselbury, CAE, PCM, CDMP, is the Marketing Director for the Society of Nuclear Medicine and Molecular Imaging (SNMMI), overseeing marketing strategy and execution for the 14,000-member organization. Formerly, Kelsey served as the Director of B2C Content for the Society for Human Resource Management (SHRM) where she led the strategy for editorial content for HR professionals at the non-executive level (85%+ of SHRM's 330,000 members), including 10 newsletters, 3 podcasts, a quarterly magazine, and hundreds of digital news article each year. She was also previously the Marketing and Communications Director for the School Nutrition Association (SNA), as well as a longtime editor for its flagship publication, School Nutrition.
As an ASAE member, Kelsey served on the 2023-24 Communications Professionals Advisory Council and has spoken at multiple MMC+Tech conferences. She's also a member of the American Marketing Association (AMA), through which she holds Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP) certifications.
Katherine Bayless
Consumer Technology Association