The Art of the Possible: What Advanced AI Looks Like in Associations

For organizations with meaningful AI momentum — ready for a peer-level conversation, not a beginner track

If you’re past the exploration stage and ready for a conversation with peers who are actually in the work, this is your session.

The Art of the Possible is Session 3 of AWTC’s AI in Motion series. It’s designed for association leaders who already have AI momentum and want to know what’s actually achievable not from a Harvard Business Review case study, but from practitioners in the association space who are doing the work right now.

Julia Reilly-Edwards, Director of Data Science at ASHA, will share how she built one of the most advanced AI programs in the association world from scratch: 140+ member engagement touchpoints captured in a centralized framework, five predictive models in production driving real membership campaigns, and a full NLP toolkit for member survey analysis at scale, built in partnership with 45+ subject matter experts, including models that didn’t work the first time.

Jamie Atchison, Senior Director of Innovation and Strategy at ASPPH, will bring the harder questions, the ones practitioners think but rarely say aloud. What does the association world consistently get wrong about AI implementation? Where are the real risks nobody’s talking about? What would you actually tell a board that asked ‘are we doing enough?’

The session closes with a peer roundtable, the audience is part of the conversation, not just the audience.

Come if AI is already in your work and you’re asking what’s next. Come if you want to hear the honest version of what embedded AI actually looks like. Come if you’re ready for peer-level friction, not a beginner track.