Your Association Needs an Online Community: Why and How To Do It Successfully
An online community is an obvious value-add to members of any professional or trade association. Your members already have several things in common, why not offer them an easy way to safely connect with their peers while advancing their careers and advancing the goals of your organization?
We will have an open conversation while learning what an online community is, why your organization should put more resources into building the community, and how to leverage it as an impactful member benefit that will increase retention and overall revenue.
Speaker
Catherine is a consultant with over 11 years of experience specializing in online member communities. Catherine started Confident Communities Consulting in 2017 and is a certified partner of Higher Logic. She previously worked in the membership department of Medical Group Management Association and lives in sunny Colorado with her pup, Emma.
David Johnson, CAE, IOM, currently serves as the Director of Membership and Operations at NAFA Fleet Management Association since January 2022, focusing on member service and the recruitment and retention of fleet managers and suppliers. Prior to this role, David held multiple positions at the Original Equipment Suppliers Association from April 2016 to December 2021, culminating as Senior Director of Operations and Events, where responsibilities included membership processes, KPI tracking, and virtual event management. David's career began at MICPA, where roles spanned from Director of Events and Member Programs to various positions in membership and academic support. Early experience includes serving as a Student Teacher at Fraser Public Schools. David holds a BA in History and English from Oakland University and an IOM designation from the U.S. Chamber of Commerce Institute of Organization Management.