Cecilia Sepp [Host]:
Welcome to this edition of AWTC Presents Her Story, a series where we profile members of AWTC—Association Women Technology Champions. I’m your host, Cecilia Sepp. Today, I’m pleased to welcome Vinnu Deshetty. Welcome, Vinnu! Would you like to introduce yourself?
Vinnu Deshetty [Guest]:
Thank you so much for having me, Cecilia. I’m Vinnu Deshetty, and I’ve just started a new venture called Event ROI Coach. I work with organizations to optimize their event tech stack, improve their data use, and create more engaging, impactful event experiences. I've been in the event space for nearly 30 years and continue to be inspired by the creativity and outcomes associations generate.
Cecilia [Host]:
You’ve been working with associations for years. How did it all begin?
Vinnu [Guest]:
Interestingly, my first experience with associations came as a child. My father, an immigrant from India, was active in the Kiwanis Club in our small Kentucky town. He’d take me to meetings, and I saw how people came together to serve the community. That had a lasting impact. I didn’t know at the time that you could have a career in this space—it just felt like something meaningful I wanted to be part of.
Cecilia [Host]:
Can you share a time when you felt really good about your work?
Vinnu [Guest]:
During my time running a meetings agency, I supported many association events—from conferences to workshops. Each one was deeply impactful. Whether advancing social justice, supporting industry growth, or helping members upskill, I felt like I was contributing to something greater. Even though I played a small part, it meant a lot.
Cecilia [Host]:
You help people build their event tech stacks. What advice has helped you as a woman in tech?
Vinnu [Guest]:
I’m what you’d call an “accidental techie.” My background was in meetings, but clients started asking for help with registration sites. That pulled me into the tech world. I realized that strong listening skills and empathy—traits women often bring—are huge assets. You don’t have to be a coder. Being the translator between creative planners and technical developers is a powerful role.
Cecilia [Host]:
Where do you see technology leading associations?
Vinnu [Guest]:
To the moon! But seriously, tech has endless potential. That said, many associations—especially smaller ones—struggle with capacity. My advice: don’t chase every shiny object. Fix your foundation first. Improve processes, upskill staff, and only then explore more advanced tools. Solid groundwork sets you up for smart growth.
Cecilia [Host]:
What do you like best about being part of AWTC?
Vinnu [Guest]:
The people. When I transitioned from my tech company and was figuring out my next move, so many AWTC members reached out with support. Whether it was a check-in or an offer to help, it meant the world to me. AWTC isn’t just a professional network—it’s a caring community.
Cecilia [Host]:
Why should someone join—and get involved with—AWTC?
Vinnu [Guest]:
Because it's more than work—it’s about balance and connection. AWTC supports your professional growth and nourishes you personally. Whether you're seeking skills, friendship, or both, there’s something for everyone. And if you’re new, just show up to an event. Volunteer in ways that fit your time and interests. AWTC will meet you where you are.
Cecilia [Host]:
Thank you so much, Vinnu. I wish you great success with your new business.
To our audience—learn more about AWTC and all of our virtual and in-person events at awtc.tech. Membership is free, and we host monthly events, an awards program, and our AWTC Advance conference each December.
Thanks for joining us for this episode of HerStory. See you next time!
