BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.35.1//EN
X-ORIGINAL-URL:https://awtc.tech/
X-WR-CALNAME:Association Women Technology Champions
X-WR-CALDESC:AWTC
X-WR-TIMEZONE:America/New_York
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-07168af6cb0ef9f78dae15739dd73255@awtc.tech
DTSTART;TZID=America/New_York:20261105T130000
DTEND;TZID=America/New_York:20261105T140000
DTSTAMP:20260925T122614Z
CREATED:20260925
LAST-MODIFIED:20260925
PRIORITY:5
SEQUENCE:6
TRANSP:OPAQUE
SUMMARY:Behind the Pages of When It Mattered Most
DESCRIPTION:\n\n	“It’s the story of who was working for you, without you ever knowing.”\nWhen the world shut down, associations stepped up. In When It Mattered Most: The Untold Story of How Associations Protected Professions and Saved Industries During the Pandemic, Joanna Pineda, Founder and CEO of Matrix Group International, shares 24 untold stories of how associations helped communities, professions, and industries survive the COVID-19 pandemic, a book she calls a love letter to associations and the stories that need to be told around the world.\nJoin us for a fireside conversation with Joanna as she walks us through these remarkable accounts and introduces us to the people behind them. She’ll share what inspired her to write When It Mattered Most, reflect on the leadership decisions made in the face of unprecedented uncertainty, and explore the resilience, innovation, and adaptability that defined the leaders who stepped up when they were needed most.\nWhether you’re leading through uncertainty, navigating change, or want to hear the stories behind the book, this is a conversation you won’t want to miss.\nRegister Now(opens in new tab)\n\n			Speaker & Author	\n\n					\n	\n	Joanna Pineda\nMatrix Group International\nJoanna Pineda, CEO and Chief Troublemaker of Matrix Group International and a Director on the AWTC Board, leads an award-winning digital agency that helps associations and nonprofits increase membership, generate revenue, nurture engagement, and thrive in the digital space. She is the author of When It Mattered Most: The Untold Story of How Associations Protected Professions and Saved Industries During the Pandemic, a keynote speaker, and host of the Associations Thrive podcast. Joanna is a 2024 AWTC Badass Award winner and an active member of ASAE and its AANHPI Community Resource Group.\n\n
URL:https://awtc.tech/events/2026-11-5-behind-the-pages-of-when-it-mattered-most/
CATEGORIES:Virtual
END:VEVENT
END:VCALENDAR